James Sephton

James Sephton is an accomplished public relations professional with extensive experience in sports and brand activation. Since November 2008, James has served as the Director of Performance Communications, leading the Sports Team in developing PR and sponsorship activation strategies for high-profile clients such as Genesis, CUPRA, SKODA, Maserati, and in aviation with Bell's helicopter promotions. Prior to this role, James held positions at Ketchum and Performance PR, managing accounts for brands like Mercedes-Benz and CITROËN. Earlier career experience includes senior account management at b2b Communications on prominent FMCG brands and volunteer work in an Aboriginal college in Australia. James possesses a degree in History from the University of Sunderland and a diploma in Sponsorship from the European Sponsorship Association.