Alexander Potter

Alexander Potter is a seasoned executive with extensive experience in product and digital strategy within the healthcare sector. Currently serving as Chief Product Officer at Person Centred Software Ltd since November 2024, Alexander previously held positions as Managing Director at PharmAssist (Solutions) Ltd and Director of Digital Strategy at PHOENIX Medical Supplies Ltd, where responsibilities included overseeing digital initiatives and consulting. With a background encompassing leadership roles like Chief Executive Officer for UK and Europe at SiSU Health Group and Head of Co-op Health at Co-op, Alexander has demonstrated expertise in innovation and operational management during tenures with organizations such as Well Pharmacy and Think Pharmacy Pty Ltd. Alexander holds a Bachelor of Pharmacy from The University of Queensland.