More than 60 years ago, our founders were instrumental in developing the research methods that helped lay the groundwork for sensory science and consumer testing. The passion that drove our founders to measure and understand what consumers like (and why) still motivates us every day. We help our customers—leading global brands as well as start-ups —collect the right data and turn that data into insight; and consumer insights drive business success.  Our experience in food, beverage, personal care and more, coupled with our trusted sensory and consumer research methods, allows our clients to design products that delight their consumers and build their business. 
 
You will never find a “one size fits all” solution at P&K. We customize our research with your product development goals and your brand firmly in mind. We use qualitative, quantitative, traditional and in-context research to engage consumers everywhere in the world, in-person and online. It’s made possible by P&K’s own testing facilities across the U.S. and our regional and global partners.
 
Let's discuss how we can engage with your team to design products that delight your consumer.  

Email us at info@pk-research.com or contact your Client Adviser directly.


Consumer Goods

Food & Beverage

P&K Research

Richard Popper

Mary Beth Lake

Mary Schraidt

Patti Wojnicz

John Kiney

The Research and Strategy team at P&K Research specializes in designing and executing customized research initiatives to uncover critical consumer insights. By leveraging a blend of qualitative, quantitative, traditional, and in-context research methodologies, they help clients across various industries—including food, beverage, and personal care—develop products that resonate with consumers. Their collaborative approach ensures that research aligns with product development goals and brand identity, ultimately driving business success.

Research and Strategy

Leadership Team

Facility and Operations Team

Research and Strategy

About

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Other teams at P&K Research

Leadership Team

Facility and Operations Team