Max Baron currently serves as the Head of E-commerce & Digital at Petrossian since June 2024 and is a Lecturer in Product Management at both Essec Business School and Toulouse Business School, a position held since January 2017. Previously, Max was the E-commerce & Traffic Product Manager at CHAUMET, where notable achievements included leading the replatforming and e-commerce launch across 20 countries, and overseeing various digital platforms as a Product Owner. Prior experiences include roles as a Digital & Innovation Consultant at Solucom, a Digital Strategy Consultant for a Swiss Ski Resort, and a Digital Marketing Assistant at LVMH's Chaumet House. Max's educational background includes a Master of Science in Management from emlyon business school and an exchange program at Aalto University.