Sydney Cowen

Sydney Cowen is a seasoned marketing professional with extensive experience in content marketing and social media strategy. Currently serving as the Content Marketing Manager at PetSafe Brands since May 2021, Sydney develops and executes digital marketing strategies for four leading pet brands while leading a team of digital marketing experts. Previously, Sydney held roles such as Marketing Manager at GREEN MEADOW WINE & SPIRITS, LLC, and Paid Social Media Strategist and Analyst at Tombras, where responsibilities included managing full-funnel social media campaigns and optimizing paid advertising strategies. Sydney also has experience in chapter recruitment and marketing within Alpha Delta Pi Sorority, alongside internships focused on media, event planning, and journalism. Sydney holds a Bachelor’s Degree in Public Relations, Advertising and Journalism from Tennessee Technological University.