Heblon Barbosa

Heblon Barbosa is a seasoned professional with extensive experience in growth management, business intelligence, and digital performance, currently serving as a Senior Growth Manager at Petz since July 2019. Notable achievements include leading revenue growth tenfold in the pet e-commerce sector and overseeing the development of innovative loyalty programs. Previous roles encompassed positions such as Digital Performance Manager and Business Intelligence Manager at InstaCarro.com, where significant contributions were made to CRM implementation, dynamic margin models, and data-driven decision-making. Educational qualifications include a Master of Science in Analytics from the Georgia Institute of Technology and a Bachelor in Marketing from the University of São Paulo.