Antun Topic

Antun Topic is a seasoned professional with extensive experience in digital conversion rate optimization and market research. Currently serving as a Senior Digital CRO Executive at Philip Morris International, responsibilities include A/B testing, personalization, UX improvements, research, consumer insights, and data analysis. Prior roles include E-Commerce CRO Executive at QuestionPro, where project management, market research, and customer experience were key focuses. Antun also held positions at FTI GROUP as Website Conversion Manager and Conversion Analyst, emphasizing website optimization and usability studies. Early career experiences include roles as a researcher and analyst in various sectors. Antun Topic holds a Bachelor of Applied Science in Statistics from Ludwig-Maximilians-Universität München and completed professional training in market and social research.