Sevcan Ucer

Sevcan Ucer has extensive experience in marketing and business development within the tobacco industry, currently serving as Chief Marketing Officer for Combustible and Smoke-Free Products in Turkey and Turkish Cyprus at Philip Morris International since May 2003. Ucer has held various positions at Philip Morris, including Director of Business Development and Planning, Director of Marketing, and Director of Reduced Risk Products, as well as roles in brand management and strategic initiatives in both Turkey and Switzerland. Prior to this, Ucer worked as a Media Planner at Starcom MediaVest Group and as a Client Services Executive at Leo Burnett Advertising. Ucer holds a Bachelor's degree from Boğaziçi University, earned in 2002.