Fredrik Palm is a seasoned executive with extensive experience in e-commerce and technology sectors. Currently serving as the CEO of Desenio Group since June 2016, Fredrik leads a rapidly growing design and e-commerce business that operates in over 30 markets. Palm holds multiple board positions, including Chairman of the Board at CAIA Cosmetics and a Member of the Board at Photon Sports Technologies AB. As the Founder and CEO of Brand plus Net, Fredrik focuses on investing in and consulting for online start-ups and growth companies. Previous roles include CEO positions at Lekmer, Rum21, and Tretti.se, as well as serving as General Manager at Hexagon Machine Control Agriculture. Fredrik holds a Master's degree in Management of Growing Enterprises from the University of Gothenburg.