Neha Parashar

Neha Parashar is an experienced professional in brand and category management with over a decade of experience at Pidilite Industries Limited, where roles have included Category Head for Emerging Categories, overseeing portfolios like Sealants, Epoxy, and Tools. Key achievements include building the Feviseal brand from inception in a competitive market, evaluating the market strategy for the Mistreeji tools portfolio, and launching Bluefix in the Epoxy category. Earlier positions included establishing Dr. Fixit in smaller towns, launching new construction products, and implementing training services for contractors. Prior to Pidilite, Neha Parashar gained experience at Thermax India Ltd, Maruti Suzuki India Ltd, and Shapoorji & Pallonji Co Ltd, and holds an MBA from SCMHRD, Symbiosis International University, and a BTech in Civil Engineering from COEP Technological University.