Baptiste Lauer

Baptiste Lauer is a seasoned digital specialist with extensive experience in digital product management and e-merchandising. Currently serving as Responsable digital at Pierre Fabre Group since April 2019, Baptiste has a strong background in project management, demonstrated through previous roles such as Chef de produit digital at Nice-Matin and Chef de projet Web at tequilarapido. Additionally, Baptiste is the founder and leader of Musher Experience, a company dedicated to sports equipment and advice for dog-related activities. A notable achievement includes the production of a web series featuring adventurous outings with a dog, showcasing practical applications of a pet collar. Educated in digital strategy, Baptiste holds a Mastère en Management de projet digital from VISIPLUS Academy.