William McNish

William McNish is an experienced professional in digital strategy and healthcare communications. Currently serving as the Digital Strategy Director at Cognite and as a Digital Interest Group Committee Member at PM Society, William contributes to enhancing healthcare communications for better patient outcomes. Previous roles include Senior Omnichannel Strategist at OPEN X Health and Senior Healthcare Omnichannel Strategist at OPEN Health, where expertise in market research, data analysis, and content marketing was demonstrated. With a background in strategic planning from DDB Remedy London and RE-UP agency, as well as early roles in content marketing and PR, William possesses a comprehensive skill set that encompasses social media management, consumer insights, and trend reporting. William holds a Bachelor of Arts in Journalism from Sheffield Hallam University.