Born in Manhattan in 1972, PONY was founded by Uruguayan-born entrepreneur Roberto Muller. His aim was to revolutionize the sneaker industry by building a brand that simultaneously forged world-beating athletes to the forefront and appealed to New York's counterculture. 

By the late 1970s, PONY was one of the largest sporting apparel businesses in the US, sold in over 100 countries worldwide and endorsed by some of the biggest athletes out there. PONY was and remains a brand built on honesty, integrity and authenticity. PONY has since symbolized the ethos of a city that never lies down. PONY is a Product of New York.

As The PONY chevron continues to point forward, to the future, it seeks inspiration from a new generation of resilient and determined creative entrepreneurs that are re-defining the cultural landscape on their own terms. Through collaborations, connections, and a dedication to the original ethos â€“ what defined PONYâ€™S formative years inspires and represents its future.


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