Selin Persentili Aral

Selin Persentili Aral is a seasoned Brand Strategy and Management Consultant with extensive global experience. As the Founder of Sunshine Projects Brand Management since January 2012, Selin specializes in developing projects for sustainable luxury lifestyle, fashion, and wellness brands. Presently serving as a Business Development Consultant for Positive Luxury, Selin is focused on ESG assessment and certification for luxury brands aiming for a sustainable transition. Previous entrepreneurial experience includes founding Opitipiti.com, the first online designer children’s wear store in Turkey. Selin has held senior roles at MUBI, Brand Union, Young & Rubicam Group, and Wunderman, where contributions included guiding brand marketing strategies and business development efforts. Selin holds a Bachelor of Arts in Economics from the University of Virginia and additional qualifications in Integrative Nutrition.