Yves Gouw

Yves Gouw is a seasoned product designer and design consultant with extensive experience in leading and managing design processes across various companies. Currently serving as a Product Designer Specialist at Pravaler and a Design Thinking Instructor at Awari, Yves Gouw also held positions at Docket Brasil, Höski Media, and AB InBev, focusing on user research, service design, and team management. With a strong educational background including an MBA from ESPM Escola Superior de Propaganda e Marketing, a Técnico in Digital Concept, and a Bacharelado in Advertising and Marketing, Yves Gouw has consistently contributed to the development of innovative design systems and creative strategies, mentoring junior designers and fostering a research-driven mindset in teams.