Sekar Retno Ayu

Sekar Retno Ayu is a seasoned social media strategist with extensive experience across various companies, currently serving as a Senior Social Media Strategist at PrimaKu since August 2023. Responsibilities include social media planning, content production, and interactive educational video hosting, alongside managing a social media team. Previous roles include Senior Social Media Specialist at Kitabisa, where strategic social media management for children's education products was emphasized, and Senior Social Media Executive at Publicis Groupe, focused on McDonald's Indonesia. Sekar's background also encompasses roles at Ruangguru, The Parentinc, IDN Media, and MRA Printed Media Group, where skills in content creation, digital strategy, and team collaboration were developed. Educational qualifications include a Bachelor's Degree in Communication, Public Relations from Universitas Prof. Dr. Moestopo.