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Laurent Elisabeth

Directeur France / France Country Manager at PRIMAPRIX

Laurent Elisabeth is an accomplished executive with extensive experience in operations, digital transformation, and supply chain management within the retail sector. Currently serving as the France Country Manager at Primaprix since September 2021, Laurent previously held key roles at DIA Brasil from 2006 to 2019, including positions as Digital Transformation and Ecommerce Director and Commercial and Marketing Director, where significant initiatives such as setting up the Ecommerce business and leading digital marketing integration were implemented. Laurent's career began at DIA Group in Spain and included critical positions in logistics and operations. With an educational background that includes multiple Executive MBAs from prestigious institutions such as HEC Paris, LSE, and NYU Stern, as well as specialized degrees in supply chain and management, Laurent has consistently driven operational efficiency and growth throughout a diverse career spanning over three decades.

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