Annette Rowson

Annette Rowson is a skilled digital optimization professional with extensive experience in various roles within the eCommerce and digital analytics sectors. Currently serving as the Digital Optimisation Lead at Primark since June 2022, Annette previously held positions at Currys plc, including Senior Online Credit CRO Manager and Senior UX Analyst, among others. Experience also includes roles at N Brown Group and Contentsquare, where Annette focused on digital and media analytics and customer success. Educational background includes a BSc in International Business Management from the University of East Anglia, complemented by A Levels in multiple subjects from Davies Laing & Dick College. Annette's diverse expertise encompasses data analysis, consumer behavior reporting, and collaboration across marketing and sales teams.