Prime Meridian Direct (Pty) Ltd is an Authorised Financial Services Provider, offering affordable, reliable car insurance solutions to South Africans, FSP 41040. Part of a well-established financial services group, PMD has developed a reputation for innovating relevant, affordable financial services products that provide meaningful benefits to hundreds of thousands of South Africans.

We pride ourselves on our open, honest and transparent direct purchase methodology that treats our clients fairly and affords them the best possible chance to make an informed decision.

Our Prime Motor Comprehensive Cover, Prime Motor Customised Cover and Prime Motor Third Party Plus Cover Plans are underwritten by Santam Structured Insurance Limited, a licenced non-life insurer, and authorised Financial Services Provider, FSP 1027. 

The information, ideas or opinions expressed on this page should not be regarded as professional advice or the official opinion of Prime Meridian Direct. None of the information on this page has been adapted to any particular person’s circumstances, it is general information only.

Insurance

Automotive

Prime Meridian Direct (Pty) Ltd

Stuart Benfield

Jenni-Lee Evans

Ewald Michael Beukes

Jarryd de Jager

The New Business Team at Prime Meridian Direct is dedicated to driving customer acquisition and fostering growth by identifying and pursuing new business opportunities. This team plays a crucial role in promoting the company's car insurance products, engaging with potential clients, and providing tailored solutions that meet their needs. Through innovative sales strategies and direct engagement, they ensure that more South Africans gain access to affordable and reliable insurance coverage.

New Business Team

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