Pedro C.

Pedro C. is an experienced sales and business development leader with a strong background in retail strategy, partnerships, and team management. As Head of Sales at Primer since March 2021 and previously at Flux from August 2018 to March 2021, Pedro was instrumental in expanding Flux's presence from approximately 150 locations to over 40,000 and securing partnerships with major retailers such as KFC and H&M. Prior to Flux, Pedro served as Head of Business Development at Vidsy, achieving significant revenue growth by closing high-level deals with industry leaders. Pedro's career began at Google, where key contributions included leading strategy for YouTube and driving a substantial increase in revenue for Portuguese SMEs. Pedro holds a Master's degree in International Business from Hult International Business School and a Bachelor's degree in Business and Administration from Universidade Católica Portuguesa.