Dr. Yazeed Alfakhri

Dr. Yazeed Alfakhri, FHEA, is an accomplished academic and marketing professional currently serving as the Dean of Student Affairs and Assistant Professor of Marketing at Prince Sultan University since August 2015. With expertise in strategic and online marketing, services marketing, and consumer behavior, Dr. Alfakhri teaches both undergraduate and postgraduate courses, and has published research in five peer-reviewed international journals and presented at various conferences, earning the 2019 Emerald Literati Award. In addition to academic roles, Dr. Alfakhri has acted as the Chief Editor of Taif Aljamaa Newspaper and served as General Supervisor of the Public Relations and Media Centre, overseeing multiple units and reporting directly to the university president. Previous experience includes working as an Assistant Brand Manager for alsafidanone, managing the marketing and operational aspects of Danao and Danino brands. Dr. Alfakhri holds a PhD in Marketing from the University of Hull, along with a Master’s degree from the University of Portsmouth and a Bachelor’s degree in Marketing from King Fahd University of Petroleum & Minerals.