Tom Sykes

Tom Sykes is an experienced Strategy Director currently at Principals since July 2023, previously holding the position of Head of Planning at The Monkeys Aotearoa from October 2021 to July 2023. With a robust background in strategic roles, Tom worked as a Senior Strategist at DDB New Zealand and as Associate Planning Director at Saatchi & Saatchi, focusing on prominent brands such as Heineken and Lexus. Additional experience includes serving as Digital Strategy Director at King James Digital and Social Media & Digital Strategist at The Jupiter Drawing Room Cape Town. Tom's expertise spans digital strategy, brand planning, and team leadership across various sectors, building a strong effectiveness culture in every role. Educational credentials include a Bachelor of Theology with a focus on Psychology from Cornerstone Institute.