Matthew Hely

Matthew Hely is an experienced marketing professional with a diverse background in product and customer marketing strategy across various industries. Currently a member of Product Marketing Alliance since March 2023, Matthew previously led customer marketing strategy at Cashrewards and served as Product Marketing Lead, where the focus was on go-to-market strategies for B2B and B2C customer groups. Matthew's extensive experience at Westpac involved key roles in marketing strategy, customer lifecycle management, and project marketing, as well as marketing management positions at Optus, BT Financial Group, CBA, and IAG. Matthew holds a Mini MBA in Marketing Strategy & Planning from Marketing Week and a degree in Commerce, specializing in Marketing and Psychology from Macquarie University.