Bob Ivins

Bob Ivins is a seasoned professional in data strategy and product development, currently serving in a data strategy role at Telly since March 2023. Previously, Ivins held various high-level positions, including Exec in Residence at Progress Partners and Chief Strategy Officer at TVSquared by Innovid. As Chief Data Officer at multiple organizations, including Ampersand, Rakuten, and Mindshare, Ivins specialized in supporting addressable ad sales and advertising effectiveness measurement. Notable earlier roles include VP of Data Science at Comcast and Managing Director at Comscore, where Ivins launched the non-US business and oversaw global methodology harmonization. Ivins began a career in research at Yahoo and MediaMetrix Limited after earning a degree from Penn State University.