Karina Rivera Vega

Karina Rivera Vega is an experienced market research professional with a comprehensive background in qualitative research, project management, and client relations. Currently serving as an Especialista en Inteligencia de Mercados at Promperú since January 2018, Karina has developed innovative qualitative research techniques and contributed to significant projects with major clients such as Telefónica del Perú and Coca Cola. Previous roles include Senior External Consultant at Ipsos Perú, Head of Projects at Invera, Research Consultant at GfK, and Project Director at Inmark Peru. With a Master in Marketing from Pontifícia Universidade Católica do Rio de Janeiro and a degree in Social Psychology from Pontificia Universidad Católica del Perú, Karina possesses strong academic credentials that complement extensive professional experience across various reputable organizations.