Lidya Novitasari Saragi

Lidya Novitasari Saragi is a marketing communication professional with extensive experience in brand activation and digital marketing. Currently serving as ATL & Digital at PT Yamaha Indonesia Motor Mfg since August 2023, Lidya previously held the role of Brand Activation at the same company from August 2018 to July 2023. Prior to that, Lidya worked at PT. Sinar Sosro in a marketing communication event staff position. Educationally, Lidya holds a Bachelor's degree in Marketing Communication from Telkom University, where studies were completed in 2016, complemented by a student internship in public relations at Dinas Komunikasi dan Informatika Kota Bandung in 2015.