Tara Jacobson

Tara Jacobson is an accomplished marketing professional with extensive experience in lifecycle and growth marketing. Currently serving as the Director of Lifecycle Marketing at Public since January 2021, Tara has previously held roles including Marketing Automation Manager at Rocket55 and Growth Marketing Manager at ASAP following the acquisition of Bite Squad by Waitr. Earlier roles include Marketing Automation Manager and Specialist at Bite Squad, as well as Marketing Coordinator at Digital River, where Tara supported demand generation and marketing initiatives. Tara began a career in marketing with an internship at Digital River and has a Bachelor of Science in Marketing from North Central University, where foundational skills in data management and event promotion were developed.