Paula Baburić

Paula Baburić is an experienced strategic planning professional with a strong background in the advertising and media industry. Currently serving as the Strategic Planning Director at Publicis Worldwide since May 2015, Paula previously held key roles at Unex Group and Unex Media, including International Business Coordinator and Strategic Planner, where responsibilities involved guiding new business development, enhancing advertising effectiveness, and coordinating cross-functional teams. Paula's career also includes foundational positions in market research and media planning, with a focus on innovative strategies and competitive positioning. Paula holds a Master of Science degree in Engineering Chemistry from the University of Zagreb.