Anet van Haaster

Anet Van Haaster is a seasoned professional with extensive experience in fashion and retail. Currently serving as a Project Expert at PUM since July 2024, Anet previously held the position of strategic design manager at Claes Retail Group while managing design at JBC. Anet owned Bureau Nijman + van Haaster from January 2007 to March 2023, focusing on strategic plans for small enterprises abroad. As a co-founder of Soft Revolt from September 2018 to August 2022, Anet innovated the lingerie industry by emphasizing comfort and support. Anet also contributed significantly to JBC as Head of Design and Marketing and worked as a senior consultant at De Bock&Dekker. Anet's educational background includes a master's degree in Fine Arts and Textiles and a Bachelor of Arts in Fashion/Apparel Design, complemented by recent courses in Growth Marketing.