Hellen Modiba

Hellen Modiba is a seasoned professional with extensive experience in content management and marketing across various industries. Currently serving as the Product Owner for CMS Global E-Commerce at PUMA Group since April 2021, Hellen oversees the CMS roadmap, product backlog, and coordinates between stakeholders and engineering teams to enhance digital experiences. Previous roles include Content Marketing Strategy at Marketing & Innovation Group, Founder of MODENOVA, and Social Media Marketing Manager at STYLEBOP.com, showcasing strong skills in business strategy, project management, and social media marketing. Hellen's educational background includes a Bachelor of Arts in Comparative Literature from Ludwig-Maximilians-Universität München, a Master of Arts in Media Management from Mediadesign University of Applied Sciences, and a Bachelor of Arts in Film, Media, and Writing, History from the University of Cape Town.