Diana Carolina Gonzalez Mahecha

Diana Carolina Gonzalez Mahecha currently serves as Directora de Negocios Digitales at Puntored since January 2022, focusing on growth strategies and maintenance of the company's digital accounts, including partnerships with Daviplata and Mastercard. Previously, from August 2015 to January 2022, Diana worked at CredibanCo as Coordinadora Comercial de Nuevos Segmentos, managing corporate accounts and loyalty programs, and as Especialista de productos, specializing in financial training and payment systems. Diana's earlier experience includes a role as Coordinador comercial at Universidad Manuela Beltrán and overseeing high-performance athlete programs at Instituto Distrital de Recreación y Deporte. Diana holds multiple diplomas and certifications in digital transformation, commercial management, and consumer psychology from esteemed institutions, including Universidad de La Sabana and CESA.