Justin Bones

Justin Bones is a seasoned marketing professional with extensive experience in eCommerce and digital marketing, currently serving as Vice President of Growth and Performance at Pure Fishing since July 2024. Prior to this role, Justin held the position of VP Ecommerce at Dickies®, overseeing North American eCommerce and digital marketing from September 2022 to August 2024. Justin's previous experiences include senior leadership roles at Herschel Supply Company and various marketing positions at companies such as Clearly, lululemon athletica, PlusROI Online Marketing Inc., Netfish Media, and VISS Beauty, showcasing a strong background in digital strategy, paid media, and customer engagement. Justin holds a degree from the University of Victoria, where studies were completed from 2005 to 2008.