Matt Spafford

Matt Spafford is an experienced marketing and product management professional currently serving as the Director of Brand & Product Management at Pure Fishing since March 2023. Previously, Matt held the position of Sr. Product Manager at Stanley Black & Decker, Inc. from October 2021 to March 2023. Prior to that role, Matt spent over six years at Smith & Wesson, advancing from Sr. Manager of Marketing to roles in media management and channel marketing, where responsibilities included executing multimedia marketing campaigns, managing consumer-facing media activities, and driving brand strategy through distribution channels. Matt's career began at Newell Brands, where positions included Associate Brand Manager for Rubbermaid Commercial Products and Assistant Product Manager for hilmor, preceded by an internship in Consumer Insights at LENOX. Matt holds a Bachelor of Business Administration in Marketing from the Isenberg School of Management at UMass Amherst.