Purple Strategies brings together strategists and communication specialists from across the political spectrum. And with our experience, we’re equally at home inside or outside the Beltway. We also pride ourselves on understanding our clients’ culture and working collaboratively with their team. From designing a comprehensive message strategy toopinion research, integrated advertising, media relations and grassroots outreach, Purple provides a unique perspective on public affairs and the highest level of service and expertise.Why Purple? In our fast-moving, high information society, public attitudes are constantly shifting in ways difficult to predict – and even more difficult to influence. For corporations and trade associations, it’s more important than ever to respond strategically and communicate values that are aligned with society’s expectations. Adding to the challenge, economic uncertainty is fueling an intense partisanship that colors perceptions of issues and events. Increasingly, companies are being drawn into the arena – and subjected to scrutiny – in ways never anticipated even a few short years ago.But for strategists grounded in the dynamics of political campaigns, this kind of conflict and volatility is familiar territory. Recognizing the need for a balanced, bi-partisan approach to corporate communications, reputation management and issue advocacy, Alex Castellanos and Steve McMahon merged two well-established Republican and Democratic firms – National Media and Issue & Image – to create Purple Strategies.

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Purple Strategies

Steve McMahon

Sedale McCall

Mike Grozier

Kimberly Chavis

Amanda Price

Regina Sica

Jason Bargnes

Alec Jacobs

Caroline Sage

Adam Aigner-Treworgy

Erica Goldman

John Solit

Angela R. Bundrant

Amy Derrickson

Natalia Brizuela

Jill Fix

Antoine B. Fagan

Amanda Mattos

Robert Fronk

Kevin Zier

Kevin Goff

Matt Ogren

Denise Brien

Bradley Engle

Mark Allen

Rebecca Francis Ballard

Kate O'Leary

The Research and Insights Team at Purple Strategies specializes in gathering and analyzing data to inform strategic communication and advocacy efforts for clients. This team conducts opinion research, market analysis, and trend assessments to identify public attitudes and perceptions, providing actionable insights that guide messaging and campaign strategies. By leveraging a diverse skill set, the team ensures that clients are equipped with the knowledge to navigate complex political landscapes and effectively engage with their audiences.

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Research and Insights Team

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Creative and Content Team

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