Masa Kataoka

Masa Kataoka is an accomplished marketing professional with extensive experience in brand communications and management across various industries. Currently serving as Vice President, Go-To-Market for Tommy Hilfiger at PVH Corp. since November 2023, Masa oversees brand functions in Japan, focusing on profitability and strategic direction. Previously, Masa held the position of Managing Director in Japan for Allbirds, driving sustainable product initiatives. Masa's prior roles include Head of Marketing at Lindt & Sprüngli, where key brand strategies and market expansion were developed, and more than 13 years at adidas, culminating in a Director role at the APAC HQ, leading brand activation and integrated marketing efforts across the region. Masa holds a Bachelor's degree in Foreign Languages and Literatures from Sophia University.