The Marketing and Sales Team at PVR Ltd is responsible for developing and executing strategies to promote the company’s film entertainment offerings, including movie exhibitions, in-cinema advertisements, and food and beverage sales. This team works collaboratively to enhance brand visibility, drive ticket sales, and maximize revenue across its 550 screens and 120 properties. They oversee marketing campaigns, manage public relations, and coordinate with media agencies to secure ad placements and promotional partnerships. Additionally, they utilize innovations like 4DX and IMAX to create compelling marketing narratives that attract audiences and foster customer loyalty.
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