Caitlin Winkworth

Caitlin Winkworth is an accomplished marketing and data strategy professional with extensive experience in leading integrated teams, transforming marketing models, and driving data-driven growth for major brands. Currently a Director at PwC since May 2021, Caitlin previously served as a Data and CX Strategy Consultant at DBNKD LLC. Caitlin's tenure at OMD USA as Managing Director included managing significant media spends, enhancing marketing efficiencies, and orchestrating a global strategic planning initiative. Earlier roles at Leo Burnett and Critical Mass featured achievements in data integration and analytics, while earlier positions have shown a consistent focus on optimizing consumer engagement and improving client relationships across various sectors. Caitlin holds a degree in International Relations and Journalism from the University of Massachusetts Amherst.