Joris Vrij is an accomplished professional with extensive experience in digital transformation and product management within the telecommunications sector. Currently serving as Director of Digital Transformation at PwC since July 2022, Joris previously led digital transformation initiatives at Vodafone as Head of Digital Transformation from October 2018 to July 2022. Joris held various leadership roles at Ericsson, including Program Director and managed service operations, and was instrumental in defining product strategies at KPN Networks & Services Mobile and Acision. With a robust educational background in sociology and economics-legal financial management from the University of Amsterdam and Haarlem Business School, Joris Vrij combines strategic vision with operational expertise in driving innovation and efficiency in complex business environments.