Devika Mohapatra Fernando

Devika Mohapatra Fernando is an experienced professional with a strong background in brand development and merchandising. As Co-Founder and Head of Operations at Qua Nutrition since April 2012, Devika has been instrumental in developing brand strategies and analyzing web traffic growth. Prior to this, Devika served as General Manager of Merchandising at Fifth Avenue Sourcing, overseeing multiple teams and managing the execution for over 20 European brands. Experience also includes roles such as Merchandising Manager and Senior Merchandiser at notable companies like Triburg and Birdy Exports, focusing on vendor management, pricing negotiation, and production coordination. Devika holds an AGMP in General Management from the Indian Institute of Management Ahmedabad, an AMMM in Merchandising and Marketing from the National Institute of Fashion Technology, and a BA in Economics from Delhi University.