Thijs Willems

Thijs Willems is an accomplished marketing professional with extensive experience in various leadership roles, predominantly at Rabobank since April 2016. Currently serving as the Head of Chapter Employee Marketing & Communication, Thijs leads a team focused on strategic and data-driven marketing to assist global employees in decision-making. Previous positions include Lead Marketing Manager for the Wonen department and Manager of Micro Campaigning. Thijs has also consulted for Avans Hogeschool and Banco FIE, enhancing marketing strategies and segmentation analysis. Prior roles encompass significant contributions in marketing management across multiple organizations, including IAK Verzekeringen B.V. and E.ON Benelux. Thijs holds a Master's Degree in Executive Master of Marketing and a Bachelor's Degree in Communication and Media Studies, complemented by a background in Public Relations and Advertising.