Liz Edlich

Liz Edlich brings an extensive career in financial management, capital sourcing, product development, production and market strategy to her position at Radical Skincare.

Edlich's cultivation of relationships with top investment managers and funds led her to become Managing Director of Heritage Asset Management, where she took the firm from $68 million to $500 million in assets under management during a three-year period before advising and brokering the sale of Heritage Asset Management to a third party. As a private investment banker and strategic business consultant, she was involved in numerous public and private business transactions. She has spent the last 15 years of her career in the Direct Marketing and skincare business at her company One World Live, developing over 100 products for celebrities and influencers. While at One World, Edlich focused on corporate strategy while managing product and company acquisitions, celebrity relations, commercial production and closely collaborating on product development and packaging.

Edlich's career has also been defined by her commitment to giving back. Throughout her life, Edlich has volunteered her time and resources to advance important causes. From working with burn victims and developmentally disabled youths to children with facial deformities with Operation Smile in LA and in Africa; seeing her father through Multiple Sclerosis Rehab to working with the American Heart Association, Edlich has always been dedicated to making a difference in peoples' lives.