Rachel Edlich

Co-Founder at Radical Skincare

Rachel Edlich, President & Co-Founder of One World Live, Inc. and Radical Skincare, has been creating effective, results-driven and revenue-generating Direct Response Marketing programs for over 15 years, generating over 150 million in sales.

Edlich is a strategic leader skilled in creating long-term business relationships, problem-solving and managing with a bottom-line focus in all channels of distribution. Focused on ROI, marketing, management and operations, Edlich oversees all media purchasing, merchandising selection, QVC management (marketing, management, and product development), catalog production and sales, product development, product design/brand positioning, infomercial/commercial production,radio, front end acquisition channels, back-end/ continuity program sales, prestige retail and mass retail distribution.

Knowing the DRTV industry's need for quality product development know-how, effective continuity management, revenue enhancement and lucrative database marketing techniques, Edlich has taken a multi-dimensional approach to maximizing product and campaign revenues. She has a strong focus on the customer experience utilizing CRM and loyalty programs.

Throughout her life, Edlich has volunteered her time and resources for important causes. Right out of college, she was the Director of the Virginia Beach Boys and Girls club, teaching children how to take on challenges in life and celebrate themselves daily. Upon arriving in Los Angeles, she volunteered her time to coach the Pepperdine University lacrosse team while also volunteering to coordinate a mission to Africa for Operation Smile.


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