A versatile marketer and problem-solver with 15 years direct-to-consumer experience. From strategic segmentation to SMS campaigns, she’s done it all, and has been nicknamed the “chief cat herder” in more than one role. Loretta knows what it takes to build a compelling experience that keeps customers coming back for more – having been in-house at brands like Birchbox, Function of Beauty, Rockets of Awesome, Martha Stewart Living Omnimedia, and Doubleday Direct / Book-of-the Month Club.