Becky Brown

Becky Brown is a digital producer at Range Digital Marketing. Becky has over 15 years of experience in account management and project work in the marketing and advertising industry. Becky has a proven track record of success in managing multiple projects simultaneously and providing best-in-class service to their clients.

Becky started their career in January 2005 at The Lacek Group as a Sr. Account Executive. In this role, they were responsible for understanding their clients' goals and translating them into SOWs and creative/data briefs. Becky also led and managed multiple targeted marketing/creative campaigns, and their assigned resources, through organization and prioritization. Additionally, Becky served as the liaison for their clients with the agency’s strategic, creative, UX, business analyst, application development, quality assurance, and campaign operations and analytics teams.

During their time at The Lacek Group, Becky worked on a variety of consumer-facing promotional websites and email campaigns in mobile-first, responsive design that optimized the customer's experience and generated brand loyalty. Becky also created value-enhancing communications that were data-driven and purposely targeted. Her other project work included daily, weekly and monthly automated/triggered revenue-generating emails, high-value print communications and direct mail campaigns, and multi-language communications requiring translations. Becky also ensured that ADA and GDPR guidelines were followed for all projects.

The Lacek Group (lacek.com) is a data