Sofia Payne

Sofia Payne currently serves as the Head of Marketing & Communications at myReach since November 2020, following a role as CRM Manager and Senior Business Analyst at VASQUIAT. Previous experience includes managing integrated marketing strategies for luxury brands at Equipo Singular and facilitating operations for the FIVB at the Rio 2016 Olympic Games while working with the International Olympic Committee. Additional roles include marketing intern at Red Bull Media House, summer analyst at WPP, and project assistant during the London Olympic Games. Sofia holds a Bachelor's Degree in Management from Cass Business School and has completed an online course in the Management of Fashion and Luxury Companies at Università Bocconi.