Leslie Newlee

Leslie Newlee is an accomplished professional in insights and category development, currently serving as SVP Insights & Category Development at Red Bull since April 2017. Previous positions include VP - Customer Development & Insights at Sambazon and various senior roles at PepsiCo from 1995 to 2015, including Senior Director Strategy & Insights and Director Gatorade Market Research. Leslie also owns Insight-Out Consulting, managing projects such as the engagement with Clif Bar & Company. Earlier experience includes client service at Nielsen with notable clients such as Tyson Foods and Coca-Cola Foods. Academic credentials include a Bachelor's Degree in Marketing from Southern Methodist University.