Vitor Mendes

Vitor Mendes is the Vice President of Distribution Services at Red Bull, a position held since November 2022, after a progressive career at the same company starting in November 2005. Throughout the years, Vitor has held several key roles, including Sr. Director of Business Intelligence and Director of Sales & Distribution Intelligence, demonstrating expertise in sales reporting and data management. Responsibilities have included leading the implementation of SAP Customer Profitability Management (CPM), overseeing sales reporting strategies, and managing the Sales Intelligence Team. Vitor has consistently contributed to sales forecasting and distributor margin control while ensuring the standardization of sales reporting across various regions. Vitor is an alumnus of Pontifícia Universidade Católica de São Paulo.