Bill Skowronski

Bill Skowronski is currently the Senior Content Marketing Manager at Red Caffeine, a growth consultancy. Prior to joining Red Caffeine, Bill Skowronski was the Director of Business Development at Ignyte, a branding agency.

At Ignyte, Bill was responsible for helping businesses grow by transforming their brands into valuable business assets. This included conducting market analysis, internal brand research, customer research, and brand audits. Additionally, Bill developed brand strategy, positioning, and architecture; oversaw visual brand identity, website design and development, and content creation; and managed brand implementation and training.

Before Ignyte, Bill Skowronski worked in various marketing and business development roles at companies including HubSpot and Oracle. In these roles, they cultivated experience in driving growth through inbound marketing, lead generation, sales enablement, and account-based marketing.

Bill Skowronski has a Bachelor of Arts degree in Communications from the University of Massachusetts Amherst.

Bill Skowronski completed a Bachelor of Science in Philosophy from Illinois State University. Bill also holds certifications in Writing Case Studies from LinkedIn, Google Analytics from Google, and Content Marketing Certified from HubSpot.

Their manager is Kathy Steele, CEO. They work with Rachel Radtke - Account Director, Heather Carbray - Director of Finance & HR, and Dayna Walters - Business Development Manager.