Amy Kraft

Amy Kraft is a seasoned retail professional with extensive experience in merchandising and product management. Currently serving as a Senior Product Line Merchant at Red Wing Shoe Co. since April 2016, Amy has previously held senior roles at The Sportsman's Guide and Advance Auto Parts, where innovative merchandising and strategic product presentations drove substantial sales growth. With a Bachelor's degree in Public Relations from the University of Northern Iowa and an Associate of Arts from Kirkwood Community College, Amy has a proven track record in vendor negotiations, market analysis, and data-driven decision making, enhancing profitability across diverse product categories.