Red Wing Shoe Company was built on America’s great promise; if one worked hard enough, one could achieve anything. In 1905, Mr. Charles Beckman founded the Red Wing Shoe Company. As a Main Street shoe store owner, he recognized the need for comfortable and durable work boots. Word of the quality and comfort built into every pair spread quickly and the company prospered.

One hundred plus years later, the company is still located in Red Wing, Minnesota. Red Wing products consistently perform in environments spanning from the Mideast oil fields to the Midwest corn fields and still deliver on Mr. Beckman’s original promise of building a work boot that would be as tough as the customer who wore them.

Red Wing Shoe Company, Inc. continues to be a privately-held corporation based in Red Wing, Minnesota. The Red Wing Shoes brand is distributed in more than 110 countries around the globe, including over 4,000 U.S. retail locations serving both consumer and industrial customers. With over 2,000 employees, Red Wing is famous for its premium quality work and safety footwear.

The company operates two domestic manufacturing facilities in Red Wing, Minnesota, and Potosi, Missouri. All company plants have earned certifications for ISO 9001 international quality standards. The company also owns and operates the S.B. Foot Tanning Company, which supplies premium leather for shoes, apparel, furniture and other applications.

Apparel & Fashion

Manufacturing

Retail

Red Wing Shoe Co.

Allison Gettings

Laurie Groteboer

Linwood Mielke

Rw Henson

Christine Lange

Jessica Gelhar

Shawn Sweeney

Mike Van Goethem

Dennis Keane

Dave Schneider

Sarah Erickson

Mike Noonan

Brian Ross

Tito Warren

George Curleigh

Bryce Wernsman

The Digital Marketing and eCommerce team at Red Wing Shoe Co. is responsible for driving online brand visibility and sales through strategic digital marketing initiatives. This team manages various channels including social media, email marketing, and the company’s eCommerce platform, ensuring a seamless customer experience and engagement. By leveraging data-driven insights, they optimize marketing campaigns and product merchandising to enhance the overall online presence and performance of the Red Wing brand.

Digital Marketing and eCommerce

Sales Operations

Information Technology and Security

Leadership Team

Digital Marketing and eCommerce

About

Team members

Other teams at Red Wing Shoe Co.

Sales Operations

Information Technology and Security

Leadership Team